Unitron develops and manufactures life science products with electronics from concept to realization. Its clients are life science innovators developing medical devices to improve healthcare. Unitron acts as a development and production partner to take their products to the next phase.
Unitron asked us to help them revamp their messaging to help them broaden their customer base to include more scale-up companies in addition to start-ups. They wanted to better communicate the way they work with their clients, the close collaborations and shared ambitions that help the products that they develop become a success.
We started by interviewing some key team members to understand their business and needs. Then we used what we learned to create a corporate video with a difference, starting from the script to the final edit. One that reflects their values and expertise while standing out from the crowd of standard formula videos that already exist.