OncoDNA is a genomic and theranostic company specializing in precision medicine for the treatment of cancer and genetic diseases. The company helps clinicians, academic researchers, and biopharma companies to outsmart molecular complexity with the mission of delivering the promise of precision medicine. OncoDNA not only provides clinical guidance for the treatment and real-time monitoring of late stage cancer patients, but also supports research and drug development in cancer and genetic diseases.
OncoDNA was looking for a partner to assist them in preparing for the offical launch of their new product, a kit that provides comprehensive genomic profiling of solid tumors. They had a special dinner event planned during a congress and needed assistance creating invitations and other marketing assets to accompany the launch.
We created a new key visual for the kit and used this to inspire a wide variety of assets including brochures and booth visuals for the launch venue, invitations to the event, a sales presentation, and a press release. We also revised and redesigned the technical documents to accompany the kit using the updating branding.