Breaking limits in bioanalysis
FOx BIOSYSTEMS is a dynamic company on a mission to revolutionize the life science and pharmacological research markets with innovative real-time, label-free analysis products based on surface plasmon resonance.
We were challenged to produce a fresh new look and corporate message, which we incorporated into a set of new communication assets, including a corporate video, new website, product brochure, presentation templates, and more. To make the most of these new assets, we incorporated them into a full communication plan, including social media, ads and SEO.
Thomas Van Elzakker
We managed to increase awareness within 12.3% of the client’s relevant LinkedIn target audience, and a huge 92.6% of their focus group. This resulted in more traffic to their website and a bounce rate of 10% (less than 40% is considered excellent). This is a fantastic start in building awareness and generating more LinkedIn followers and qualified leads. We kicked off the launch with a 23% increase in followers over the first month.